After more than a decade creating advertising campaigns for some of the world’s most successful brands, I now dedicate my expertise to supporting independent agencies and small-to-mid-sized businesses. I provide research-driven marketing strategy and freelance media buying, offering the flexibility to embed as a member of your team or to partner on a 1:1 hourly basis.

My background spans both B2B and B2C, with experience building full-funnel strategies that deliver measurable results—from brand awareness to increased foot traffic. I’ve managed multimillion-dollar campaigns for leading brands including Mars Wrigley, Novo Nordisk, Peter Piper Pizza, Olive Garden, McDonald’s, P&G, Salt River Project, Idaho Transportation Department, and The Cheesecake Factory.

Beyond large-scale campaigns, I specialize in helping small businesses thrive. My work spans industries such as dietitian services, financial advisors, women’s coaching, yoga and retreat services, and tattoo artistry. Whether scaling a national brand or growing a local business, my focus is on strategies that drive real business impact.

Together, we’ll create a website built for optimal user flow and maximum conversions—but it’s more than just a site. It’s your brand’s digital identity. It’s where you showcase your offers, build community, and nurture leads into loyal clients.

Every build prioritizes a powerful user experience (UX), with intuitive navigation, lightning-fast load times, mobile responsiveness, and clear, strategic messaging that speaks directly to your audience. Visitors will immediately know who you are, what you offer, and how to take the next step.

Behind the scenes, your website will also serve as a system to streamline your business operations. From integrated forms and automations to booking systems and client portals, we design tools that free up your time and make running your business smoother and more efficient.

I bring cross-channel expertise in paid media, developing a custom strategy for every client rooted in best-in-class research. I take the time to understand your unique business needs, never defaulting to one-size-fits-all funnels when running paid campaigns.

Throughout my career, I’ve worked at the forefront of paid advertising technology—often building custom solutions when existing tools couldn’t deliver. For example, during Snickers’ national “Hunger Hand-Off” campaign, I helped create a tech platform to support the giveaway of millions of candy bars. Since the technology didn’t yet exist, I sourced the right partners and led the way in building a solution from the ground up.

I specialize in crafting resonant and authentic brand narratives that connect with audiences
and drive measurable business growth.

When McDonald’s wanted to reach a younger audience on TikTok, I worked as the Director of Paid Social at Offbeat Media to create a
powerful, results-driven campaign.

The initiative, promoting the Crispy Chicken Sandwich, increased foot traffic at 80% below the industry standard cost.