I’m the marketer behind the advertising for some of your favorite brands. Throughout my 12 year career working at agencies, I’ve executed campaigns for some of the most iconic companies you can imagine & also some really neat up and coming ones. Over the years, companies like McDonald’s and P&G have trusted me with their investments and the positioning of their brands.
The experience working with these brands was big, flashy and fascinating but all the time I was working at large agencies, I knew I wanted to pivot my expertise one day to support small service-based business owners.
Growing up, I had a lot of exposure to the effort it takes to both run & be a service provider in a small business, as both of my parents are owners of successful service-based businesses. I noticed that there was always a lack of resources when it came to learning how to market their specific type of business. Most marketing classes focused on brick and mortar, or product based businesses with the service industry often getting thrown in at the end as a one-sized fits all.
The truth is, marketing strategies that work for most businesses can only go so far for a service-based business. Especially, for those keeping the operation on the smaller scale, at some point strategies need to be adapted to avoid burn out, or an over- investment in paid mediums. This is where my offering with Social InterAction fills the void and provide strategies that are worth putting valuable energy into.
I am also a trained intuitive in Nikki Novo’s Soul Reading Method and I enjoy infusing intuitive methods to support both the business & its owner to reach their highest path. I’m on a mission to flood the internet with positive content & drive real business results while doing it. Are you in?
Hello, I’m Erin
Small Business Experience
Self-Care
Consulting
Self-Care Consulting started to work with Social InterAction on their TikTok strategy, with a desire to drive more impactful results. They were burnt out of posting on social and felt they were not getting back enough results to justify the energy it took to keep their social media presence going.
Through her Brand Clarity Power Session & Brand Activation offerings, Erin worked with the brand to develop a sustainable strategy that would provide big results.
North Star Messaging and core activation pillars were designed to highlight the business owners’ expertise & insert offerings organically into existing conversations online.
This strategy surpassed expectations for increased follower & engagements on TikTok & was rolled out to additional channels including Facebook and Instagram. Better yet, the client reported lower stress levels, discovered her creative genius and actually started to have fun posting her content online!
Odd Man Out
Studio
Odd Man Out Studio was only a few days into their business venture when they reach out to Social InterAction for a Brand Clarity Power Session. They had so many ideas for their business, but they needed support to sort through and position the brand for long-term success.
Erin worked with the founder to develop a clear understanding of their audience & discover unique attributes that would set their offerings apart from other competitor studios. Throughout the process of developing the North Star Messaging and Product Map, it was clear that a major pivot was needed in order to allow for the brand to achieve it’s mission to become the #1 Creator-Led Content Studio in the World.
The founder immediately repositioned his brand and started signing clients within a matter of weeks. This was a major factor in their current success and the realization of their mission to help everyday creators gain notoriety online.
The Blooming
Decorator
The Blooming Decorator came to Social InterAction at a pivital moment in their career. Their ask was to help reposition the brand & services after 25 years providing full service landscape & design services. At this point, the business owner was scaling back their offerings to allow for a more easeful lifestyle and an additional passion projects.
They wanted to make a seamless transition and needed support to provide clear communication of their offerings to long time customers and expand their reach to new audiences online.
Erin worked with the client to re-build their website under a new updated format that allowed for their legacy brand to shine and validate their new product set.
The website opened up new doors for conversion and was optimized to allow for expansion as the business owner added in new digital products to support her during her semi-retirement that is currently anything but dull! In fact, she is more energized and vibrant than ever proving that it is never too late to start something new & follow your heart.
Let’s Work Together!
Like what you see? Get started with my signature offering, the Brand Clarity Power Session. Let’s spread some good news about your business!