Over the years companies of all sizes have trusted me with building and maintaining their brands. I have always enjoyed being at the forefront of new technologies and even creating new tech alongside developers when everything else on the market failed to support our creative vision. Throughout my work, you will notice a mix of tried and true trusted tactics and a blend of new in order to provide the most meaningful results & deliver upon business expectations.
The Good
Work
Big Brand Experience
Mars Wrigley
While working with the Integer Group, I represented the full portfolio of confectionary products inclusive of fan favorites M&Ms, Skittles & Snickers.
I planned & purchased national promotional materials for Mars Wrigley Confectionary aimed at driving sales across grocery & c-store categories.
The buys were eye catching and often introduced new products. Tactics included grocery store signage, festival events and on-air promotional radio .
Through contracts with Offbeat Media & the B3 Agency, I provided media strategy & paid-ad support for several McDonald’s products.
McDonald’s was on a mission to generate fandom for their products among Gen Z & Millennials on TikTok. This was early in the TikTok era, and I was at the forefront of the new medium. Together with creative teams, I proved that authentic social vertical video could pay off with real world , business results.
Campaigns succeeded in driving both online conversation & in-store traffic at only a few cents per transaction. This kept the McDonald’s coming back for more & allowed for multiple years of campaigns to be activated across TikTok.
McDonald’s
I started my career in advertising at Starcom MediaVest Group buying ads online & across television for Secret, Pampers, Gillette & Covergirl . My role was to execute strategic positioning by choosing the best programs to run alongside to reach our target audience. I also worked to negotiate & steward millions of dollars in buys that were placed on behalf of P&G.
This time period was an pivotal time in advertising as online programmatic & social media were just launching as new advertising mediums. I worked alongside P&G to navigate these new mediums & the brand was often at the lead of setting the standards for execution & delivery expectations.
P&G
Service Brand Experience
Self-Care
Consulting
Self-Care Consulting started their journey as my client to support their execution strategy on TikTok. Their desire was to drive more impactful results. They were burnt out of posting on social and felt they were not getting back enough results to justify the energy it took to keep their social media presence going.
Through a Brand Clarity Power Session & Brand Activation offerings, I worked with the brand to develop a sustainable strategy that would provide big results.
North Star Messaging and core activation pillars were designed to highlight the business owners’ expertise & insert offerings organically into existing conversations online.
This strategy surpassed expectations for increased follower & engagements on TikTok & as a result, we rolled it out to additional channels including Facebook and Instagram. Better yet, the client reported lower stress levels, discovered her creative genius and actually started to have fun posting her content online!
Odd Man Out
Studio
Odd Man Out Studio was only a few days into their business venture when they reach out to Social InterAction for a Brand Clarity Power Session. They had so many ideas for their business, but they needed support to sort through and position the brand for long-term success.
Through this session, I worked with the founder to develop a clear understanding of their audience & discover unique attributes that would set their offerings apart from other competitor studios. Throughout the process of developing the North Star Messaging and Product Map, it was clear that a major pivot was needed in order to allow for the brand to achieve it’s mission to become the #1 creator-led content studio in the world.
The founder immediately repositioned his brand and started signing clients within a matter of weeks. This was a major factor in their current success and the realization of their mission to help everyday creators gain notoriety online.
The Blooming
Decorator
The Blooming Decorator came to Social InterAction at a pivital moment in their career. Their ask was to help reposition the brand & services after 25 years providing full service landscape & design services. At this point, the business owner was scaling back their offerings to allow for a more easeful lifestyle and an additional passion projects.
They wanted to make a seamless transition and needed support to provide clear communication of their offerings to long time customers and expand their reach to new audiences online.
I worked with the client to re-build their website under a new updated format that allowed for their legacy brand to shine and validate their new product set. The website opened up new doors for conversion and was optimized to allow for expansion as the business owner added in new digital products to support her during her semi-retirement that is currently anything but dull! In fact, she is more energized and vibrant than ever proving that it is never too late to start something new & follow your heart.
Let’s Work Together!
Like what you see? Check out my Signature Offerings, or get started with a Brand Clarity Power Session. Let’s spread some good news about your business!